December 28, 2010
4 Questions with Josh Chauvet
Behind the scenes of Mammoth Mountain’s Art Park
This fall AR4T worked with Mammoth Action Sports Brand Manager Josh Chauvet and master metal fabricator Dustin del Giudice on an unprecedented on-snow art installment: the first ever Art Park, now on the slopes Mammoth Mountain. The pieces resemble art you’ve seen in our gallery – but unlike anything you can view within four walls, online or in a book, the park is in-the-flesh art meant to be ridden.
December 28, 2010
1. The Art Park idea is so original. How long has it been in development and where did the idea come from? Chauvet: My friend Derric Swinfard from Monster Media showed me a cool direct wood printing process that he used on a few special projects. I really liked the process and started dreaming up ways to use it. One hungover day this summer the idea just popped into my head to do real art on rails. I told the idea to a few friends, and with some brainstorming, the idea developed.
2. Can you talk about Dustin del Giudice’s involvement and artistry in this project? Chauvet: Dustin also helped develop the concept. He is the vision behind designing and building the actual features. He developed all the features and built everything. Without Dustin and his hard work the project would just be an idea.
3. After opening on Christmas, how has the response to the Art Park been so far? Chauvet: The overall response to the park has been great. We are getting lots of positive feedback from everyone. It’s great to see people going to the park and just checking out the art. The awareness is building and more people are checking it out everyday.
4. The Jeff Anderson installment is just the beginning of Art Park and we’re so excited to see it evolve throughout the season. What can we expect in the future of the Art Park? Chauvet: The current “I Am” project went from concept to instillation in less than four weeks. I started on October first, and Dustin about seven weeks after me, so we really had to push hard in order to get things done. We were a bit limited on what we could do in such a short amount of time. The ultimate goal is to create more of a connection between the art and snowboarding or skiing. The art panels in the features are great but we are developing some cool ideas so people can use the actual art. We are excited to expose snowboarders and skiers to art, and on the flipside, expose the art community to snowboarding and skiing. We plan to do offsite launch parties that will help us achieve this awareness.
December 9, 2010
ARTISTS REPUBLIC FOR TOMORROW
I AM SNOWBOARDING
210 AR4T SPACE LAGUNA BEACH, CA. 92651
FOR IMMEDIATE RELEASE – DECEMBER 07, 2010
MAMMOTH ART PARK (Mammoth Lakes, CA) Mammoth Mountain and AR4T turn a new page in snowboarding and cultural history with the creation of the first ever art inspired terrain park. Features include jumps, rails and boxes, custom “jib-able sculptures”. All will be created by some of the worlds most progressive artists – Art Park is intersection of form, function and fun. This new type of artistic expression is interactive and open to anyone that likes ART and would like to utilize new and creative features. The park will be curated by AR4T in conjunction with The JLA Project.
Art park opens in Mammoth December 18, 2010 during the annual Mammoth Night of Lights weekend. Fittingly, the first show in the park is in honor of Mammoth legend, Jeffrey Lin Anderson – an artist and snowboarder who passed away in 2003 at age 23, who forever left his mark on the world. The paintings from I AM SNOWBOARDING, a collaborative art exhibit in honor of Jeff’s 30th birthday that traveled the world in 2010 and continues into 2011 will be brought to life in this ground breaking rip-able art park.
The opening launch party at Hyde Lounge in The Village at Mammoth is slated for Friday December 17th from 9pm to 2am and will feature collaborative art pieces from the I AM SNOWBOARDING exhibit, music from DJ Rockwell, and raffle of a Stomping Grounds Evolution Park pass – a $499 value – with proceeds to the JLA Fund.
ABOUT I AM SNOWBOARDING: Traveling art exhibit in honor of Jeffrey Lin Anderson, as seen on FUEL TV, San Francisco Channel 2 News, Portland KOIN Channel 6 morning news, etc. and now featured in Unbound magazine, is “one of the most original events in snowboarding and art.” In honor of what would have been Jeff’s 30th birthday, a group of 44 world-renowned photographers and artists have come together to pay tribute to Jeff, and to raise money for the JLA Memorial Fund. Each image started with a photo of Jeff that was captured by someone who knew him well. The photo was enlarged onto canvas, and a separate artist then painted, or used a medium of his choice to create a unique collaborative work of art. The resulting pieces are one of a kind. The partnerships in this project are a tribute to the depth of the snowboarding, skateboarding and art communities. For info please visit IAMsnowboarding.com. All media inquiries: torrey@AR4T.com
ABOUT AR4T: Artists Republic for Tomorrow – is an art advocacy program where progressive creatives born from youth culture have a place to show their work and be supported with assistance in public outreach via newsletters, press, events. AR4T is a growing family, partnering with people who are working hard to make life visual and without boundaries. Our mission is to foster community spirit by creating relationships through art. It is our hope to plant our seed amongst a garden of others and provide a little more water to help this forest grow. The New Community Garden.
All media inquiries: torrey@AR4T.com
ABOUT THE JLA PROJECT: The JLA Project is a non-profit organization created in 2003 by Jeff Anderson’s family to provide skate parks, art spaces and the tools that support children and young adults as they pursue their dreams in art, sport, and education. The JLA Project funds The Brothers Skate Park, 210 AR4T Space, and I Get By With A Little Help From My Friends programs.